Mike masters fundamentals of email marketing

Web developer receives certificate
Scott Crowley, right, presents Mike Furness with his certificate.

Congratulations to web guru Mike Furness, for upskilling in the use of CrestClean’s Customer Relationship Management (CRM) system.

After three months of study and four exams, Mike, who is the company’s Digital Marketer and Web Developer, has achieved ClickDimensions Fundamentals Certification.

ClickDimensions is a marketing, analytics and services platform that is part of CrestClean’s CRM.

In short, when a CrestClean email lands in your inbox, you can be sure that Mike is the person who sent it!

One of only a select few at CrestClean to use ClickDimensions, Mike says the software is a valuable tool in communicating effectively with both franchisees and customers.

“I like to learn new things — and there is always more to learn in the tech world! I also liked the online experience. It was great being able to study as time permitted, alongside my work commitments,” says Mike.

Mike joined CrestClean’s marketing team in Tauranga six months ago, but he’s been working behind the scenes for much longer, having previously been contracted to develop the company’s websites.

“It’s great to have Mike join the team. He has a lot of knowledge and his keenness to learn new technology means we can continue to develop cutting-edge marketing solutions for CrestClean,” says Marketing General Manager Scott Crowley.

So, what’s next for Mike? Advanced ClickDimensions of course!

“There’s still so much to learn and I’m looking forward to the challenge.”

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