It’s always an exciting time for Crest when a new service is ready to be unveiled to the communities where we live and work.
However, Crest’s new Pure Water Window Cleaning System made a bigger splash than anyone anticipated. Though a couple of Crest franchisees have been operating Pure Water Window Cleaning during the past year, there are now 23 franchisees throughout New Zealand trained in the innovative new cleaning system. In June, it was decided that it was time to start marketing it more widely to customers.
An email was sent during the first week of July to all customers in the regions where Pure Water teams are operating – Dunedin, Tauranga, Auckland Central, West and South, Christchurch North and South, Hamilton, Hawkes Bay, Nelson, Rotorua, Taupo, and Whakatane.
The phone lines were immediately running hot in Tauranga. Regional Director Jan Lichtwark reports that within the first half an hour after the email was sent, he received eight phone calls requesting quotes for Pure Water Window Cleaning.
Other Regional Directors are also experiencing notable upticks in interest in the safer, more environmentally friendly window cleaning service. Crest’s Pure Water Cleaning System does away with chemicals and unwieldy ladders by utilising a water filtering machine and extendable carbon fibre poles to reach windows up to four storeys high.
Jan, who now has two franchisees operating Pure Water Window Cleaning in his region, says he has more work than they can handle. Among his 13 Pure Water customers, more than half of them are new to Crest, and some of the buildings are so large and involved that they take between one to four weeks to complete. “They’re such big jobs we’re in constant rotation among the sites. It keeps them constantly working on windows in addition to their regular cleaning jobs,” says Jan. “At the moment I’m looking for new franchisees to take the cleaning jobs off of them so I can promote Pure Water Window Cleaning again.”
Crest intends to keep pace with the demand. During the past two months, West Auckland Franchisee Leo Wang, who is the Master Cleaners Training Institute Instructor for Pure Water Window Cleaning, has been travelling around New Zealand conducting the full day training courses in Auckland, Tauranga, Christchurch, and Dunedin.
Master Cleaners Training Institute National Training Manager Adam Hodge says additional training courses will be provided to meet business needs as the popularity of the system grows and any new methods or upgrades will be integrated into the Annual Up-skilling training days.
